Make me WANT to listen
"And now we interrupt our program to bring you this crass commercial message..."
If you really want to get more clients, quit telling your prospects what you want them to hear! Instead, find out what it is that makes your prospects drop everything and choose to pay attention.
Terry Paulsen wrote an article entitled "Earned Attention Is the Only Attention Worth Having!" It is based on an excerpt from an article in the magazine Business 2.0. The source of the excerpt is: Jeff Hicks, President and CEO, Crispin Porter & Bogusky
If you really want to get more clients, quit telling your prospects what you want them to hear! Instead, find out what it is that makes your prospects drop everything and choose to pay attention.
Terry Paulsen wrote an article entitled "Earned Attention Is the Only Attention Worth Having!" It is based on an excerpt from an article in the magazine Business 2.0. The source of the excerpt is: Jeff Hicks, President and CEO, Crispin Porter & Bogusky
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posted by Shewmaker at
2:16 PM
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