Size is no indication of Excellence

When the topic of business excellence comes up, Tom Peters is usually one of the authors mentioned. He wrote or co-authored:

• In Search of Excellence
• A Passion For Excellence
• The Heart and Soul of Excellence
• Re-Imagine: Excellence in a Disruptive Age

As well as many other books and is a highly sought after international speaker. So you might expect him to think of the large multi-national companies as being the best companies.

But, you would be wrong. Earlier this month Tom Peters wrote a small piece entitled "Duh!"

Are Clients a Liability or an Asset?

From an accounting standpoint, does your business treat your clients as expenses or as income?

The government requires developers to file environmental impact statements before starting certain kinds of projects. Does your business require your accounting department to file a client satisfaction impact statement before it cuts expenses?

Some cost cutting measures may have a short-term positive impact on your ROI but have a long term negative impact on your CRM and your WOM.

Seth Godin wrote an article entitled "Even Governments Market."

Acronym Lexicon
ROI = Return On Investment
CRM = Client Relationship Management
WOM = Word of Mouth - (In other words, your reputation.)

Improving Your Internet Publishing

The cliche's are numerous: "Quality over Quantity" and "Work Smarter, Not Harder" are two examples. How can you improve the effectiveness of your Internet Publishing?

Reg Adkins borrow a framework from Stephen Covey and gives us: "Seven Habits of Highly Effective Bloggers."

Why Your Ad Campaign ROI is poor

Process is key to success in Business.

Well...Duh!!!

Yet, when many entrepreneurs and business owners first attempt an internet ad campaign, they fail to remember the need for process.

Seth Godin wrote an article entitled, "Welcome to Offer World." Here is a sample:
"offer---> sample ---> permission ---> learning ---> sample ---> sale ---> subscription."