Feelings - Emotional Perceptions
Reality and Facts - Bah! Humbug!
Your website visitors are not from the planet Vulcan, so why does your content read like a dictionary or a thesis paper?
Content is more important to marketing than SEO or Ranking. Content makes the difference between a 10 second visit and a 10 minute conversion.
So how do you get the visitor to stick around?
Feelings, nothing more than Feelings.
If your content appeals to the emotions of the visitor and creates the illusion that you are the answer to their hopes and dreams, they will stick around. (I am not suggesting that you be dishonest, because credibility is a major factor in marketing longevity.)
Sonia Simone wrote an article (on June 13th) about thirteen emotional marketing ploys.
Your website visitors are not from the planet Vulcan, so why does your content read like a dictionary or a thesis paper?
Content is more important to marketing than SEO or Ranking. Content makes the difference between a 10 second visit and a 10 minute conversion.
So how do you get the visitor to stick around?
Feelings, nothing more than Feelings.
If your content appeals to the emotions of the visitor and creates the illusion that you are the answer to their hopes and dreams, they will stick around. (I am not suggesting that you be dishonest, because credibility is a major factor in marketing longevity.)
Sonia Simone wrote an article (on June 13th) about thirteen emotional marketing ploys.
Labels: Conversion, Internet Marketing
posted by Shewmaker at
1:28 PM
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