And You're Telling Me this because ... ?

About four weeks ago, I wrote about the need for a business to have a purpose for existing.

In this posting, I would like to focus on content's need to have a mission.

Your website's visitor is not Sergeant Friday and presumably you have something which you hope to accomplish by having a web site.

So the textual content (the copy) of your website needs to further the mission which you are hoping to accomplish.

But some website copy seems to be self-destructive when it comes to accomplishing the apparent purpose of the website.

Ardath Albee wrote "Content Without A Goal Is Unemployed."