How to start a Business Newsletter

This posting is not going to contain a whole-hearted endorsement of an article. However, the article which I am going to recommend that you read, does contain many good ideas.

I will provide a link to the article at the bottom of this posting, but the article is "Starting An Ezine" by Corte Swearingen. Tips 2 and 3 are very good. The other three are good, but ....

Regarding Tip #1: If you do not plan to publish your ezine as a downloadable or as an e-mail attachment, then I agree with Corte's tip #1. However, if your audience agrees to receive your newsletter as an attachment, then a PDF is greatly superior to HTML e-mails.

Regarding Tip #4: Let your audience community "drive" your content. Too many business newsletters focus on "telling" the audience some viewpoint or philosophy which the business wants to promote, instead of focusing on what your audience wants to hear.

Regarding Tip #5: PREselling is like salt in a cooking recipe. Too much salt will ruin a recipe, too little salt makes some foods taste bland. I strongly recommend that you keep your PREselling content to less than 20% and that you treat it as delicately as great copywriters treat the inserting of keywords into copy. In other words, keep it to a minimum.

Corte Swearingen wrote: "Starting An Ezine."