When you need some Publicity

Sometimes availability, advertising, publishing, contacting and marketing just don't seem to be enough - and a business owner decides that what we need is some good old-fashioned publicity.

Today, I am suggesting an article about publicity BUT before I do, let me tell you that I disagree with the first point in the article. Expressing a USP frequently sounds like blowing smoke. (blah, blah, blah, blah, BLAH.) I strongly recommend that you consider a Value Proposition and make that as unique as you can.

Ritu Pant wrote "Five Publicity Strategies ..."