Why Are You Trying To Be an "Ugly Duckling?"
Another title for this post could have been: "No One can hear you WHERE everyone is yelling."
Too many marketing efforts fail because a Small Business Owner or an Independent Agent thinks that they have to market in the same way and in the same venues in which everyone else is marketing.
Nothing Could Be Farther From The Truth.
Several Years ago, on a different blog, I wrote an article entitled "The BratWurst Rule of Marketing." (Google returns over 37 Thousand page results for a query using the three words Bratwurst Rule Marketing as the search query. The first entry, in August 2008, is my article from 2005.)
The best thing that a Small Business person can do is find a marketing venue that is profitable and that is not being fully exploited and market there. For example, Real Estate Agents are really dropping the ball when it comes to Web Feed marketing and Internet Alliance marketing.
But trying to talk the average Small Business person into embracing the fact that he is a SWAN and not a Duck - is like trying to convince a flat earther that Copernicus was wrong and Galileo was right.
Mike Moran wrote an article entitled "Why Web Marketing Favors Small Business."
Too many marketing efforts fail because a Small Business Owner or an Independent Agent thinks that they have to market in the same way and in the same venues in which everyone else is marketing.
Nothing Could Be Farther From The Truth.
Several Years ago, on a different blog, I wrote an article entitled "The BratWurst Rule of Marketing." (Google returns over 37 Thousand page results for a query using the three words Bratwurst Rule Marketing as the search query. The first entry, in August 2008, is my article from 2005.)
The best thing that a Small Business person can do is find a marketing venue that is profitable and that is not being fully exploited and market there. For example, Real Estate Agents are really dropping the ball when it comes to Web Feed marketing and Internet Alliance marketing.
But trying to talk the average Small Business person into embracing the fact that he is a SWAN and not a Duck - is like trying to convince a flat earther that Copernicus was wrong and Galileo was right.
Mike Moran wrote an article entitled "Why Web Marketing Favors Small Business."
Labels: Business Excellence, Internet Marketing
posted by Shewmaker at
8:49 AM
1 Comments:
Thanks for the shout-out, Jim. I think that small business owners are naturally wary of new things because sometimes when something sounds too good to be true, it is. In the case of Internet marketing, however, I agree with you that small businesses must take advantage of something that demands mostly time, but not cash.
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