You're Website is Up To Bat. Did it Get A Hit?

SEO thinks that the goal of SEM is getting a click.

It isn't. The Goal of SEM is satisfying the Visitor when he first arrives.

When a Search Engine user clicks a link on the Search Engine page for your webpage, its time for your website to step up to the plate. Will the batter, your website get a hit? Will it be a base hit or a triple or a home run? Or will your website STRIKE OUT?

If the visitor from the search engine looks at the link's landing page on your site and decides that this is NOT what he was looking for, then your website, STRUCK OUT! If the visitor decides to click on a link, that is a base hit.

What makes the difference between a STRIKE OUT and a Base Hit?

Content!!!!!!!

Copy which is Keyword loaded is probably going to STRIKE OUT! Copy which is focused on persuading the user may get a hit.

Maki wrote an article on how to reduce the number of visitors who leave your landing page without looking at any other content.