Calculating the ROI of being Loyal to your Client

A lot of companies create customer loyalty programs to try to encourage their customers to keep buying from them. However, many of these companies make no attempt to be loyal to their customers. This has a hindering effect on their efforts to encourage loyalty in their customers.

However, if it were possible to calculate how much each customer is worth in revenue to the company over the lifetime of the customer, companies might be more inclined to being loyal to their customers.

Crystal Williams wrote an article entitled "How Much Is Your Customer Worth?"