Reframe it as a Narrative

Today's recommendation is unusual for this column. The author of the article is not writing for a business audience.

However, any business owner who will read this article with the attitude - "How will this information help me to connect better with my internet audience?" - will benefit greatly from reading this article.

Narrative is one of the most powerful tools in connecting to your audience and it is also rarely used effectively by small business owners.

I strongly recommend reading the Scientific American article, "The Secrets of Storytelling" by Jeremy Hsu