Without Numbers, its not a Value Proposition

Every so often, I run across an article that contains some great ideas, but it does not adequately address the announced topic.

If the author of today's article had stated that the topic of the article was "How To Differentiate Yourself Effectively From Your Competition." This would be a fantastic article.

But instead he announced that the article is about writing Value Propositions. There's only one small problem. Nowhere in the article does he address tangible, measurable outcome.

Without he NUMBERS, its just differentiation and positioning. What is sometimes called a USP. But a USP and a VP are not the same thing. You have to be able to give verifiable statistics of the value of your service or product in order for it to be a value proposition.

Nevertheless, the article is still very good in covering the ground which it does cover.

Corte Swearingen wrote "Creating A Value Proposition."