Significance, Provision and Digging

These three words are the key to marketing success when the supply of customers begins to dwindle.

Significance - Time is more valuable than money in a down-economy. Reduce the amount of time you spend on the insignificant.

Provision - Whichever competitor in your market is most useful to the market will be top dog, if all else is equal.

Digging - The purpose of questions is to learn, not to sell. You don't know nearly enough about your prospects and clients.

Tim Wackel wrote "Stop Blaming the Economy."