Trying to wholesale beef to Baskin-Robbins

The title of this post is intended as a "tip of the hat" to Seth Godin. But this post is not really about the book Meatball Sundae, as much as it is about identifying the right market for your service or product.

A retail unit that sells ice cream products, but does not sell any bread and meat sandwiches is not the right market for a salesperson who is selling wholesale beef.

So, how do you determine where to focus your marketing attention?

Ardath Albee wrote: "Who's Your Target Market?"