Would you like to start an E-mail newsletter?

One of the most important facts about successful newsletter publishing is that the wants of the reader are more important than the wants of the publisher. If more than 20% of your newsletter is about something you want to say, then you are NOT going to have a successful newsletter!

Focus on providing your readers with the things that they are interested in - and they are not nearly as interested in you or your company as you seem to think that they are - TRUST ME on this one. (You'll thank me later.)

Corte Swearingen wrote Ten Ezine Startup Tips

P.S. Tape the first two sentences in Tip#1 to the monitor of the screen you use to create your newsletter and re-read it once an hour !!!!!!!!!!