You're just guessing

In the yesterday morning's post, I talked about business stupidity. In this post lets talk about delusionary decision-making.

Oddly enough, many business owners don't realize just how much guessing and "making it up" they are engaged in.

They create marketing positions without surveying the market. They create Value Propositions without any source statistics and they try to sell benefits without knowing what the customer wants.

In other words, many business owners live in Cloud Cuckoo Land.

Ivana Taylor was rescued from this land of delusions and wrote an article entitled: "Is What You Say What Your Customers Get?"