Describe Your Perfect Fashion Widget Accessory

Say What?

I did not quite get that. Could you reword it, please?

Oh, wait a minute, I am not talking to a person I am reading your website and I have no idea what you just said. Worse than that, you have just asked me a question that must be answered or else the sale can not proceed.

But I don't understand the question.....so I can not give you the answer.

Oh, well, maybe my friendly search engine will direct me to your competitor's website which is much more friendly to novices.

Karon Thackston wrote: "How Poor Usability Can Kill Your Copy and Conversions."