Strategy Before Tactics

(This is the last article this week.)

Such a simple rule and yet so often violated.

Before you get in your car, don't you usually know where you want to go and what route you plan to take?

When marketing before you start buying collateral and hiring consultants - you need to know where you want to go and approximately what route you want to take.

However, sometimes new interstates open up and sometimes road work requires detours - so you may need to be ready to make course adjustments.

Corte Swearingen wrote "Building a Marketing Strategy Outline."